GroovePromo was launched in 2007 as a multi-platform solution to promote GrooveMedia Group’s artists and retail partners. GrooveMedia understands that content moves messages much more effectively than advertising. That philosophy started with a newsletter that reaches over 25,000 recipients in the dance industry a week, in a fun, easy format that feels more like a magazine and less like marketing. And because our clients need more, we developed the GrooveMedia DigiWhiteLabel, a scalable application that delivers digitally watermarked high quality mp3’s of singles and albums directly into the inbox of 1,700 of the industry’s tastemakers. One single, affordable interface is all that is required to deliver, track and obtain feedback about a release safely from the opinions that count. In keeping with the content first philosophy, in 2008 GrooveMedia will launch GrooveDial, a web radio station and podcast that will extend our reach past the desktop and into the iPods of our audience. Working with a “dream team” of seasoned net and FM broadcasters from XM Satellite and Chicagoland analog radio, we are developing one of the most cutting edge programs in dance. Need more? Just ask your GroovePromo about the manufacture of promotional items. From t-shirts to slipmats to stickers, we’ve got it all.

Buzz

Staff

Mark

Hansel

Phone: 773-474-7918

Fax: 773-539-8569

Mark Hansel brings a 15 year history of public relations and marketing to the GroovePromo. Mark has handled publicity for almost a dozen Grammy winners and many film and television projects. He is an expert in the field of viral and guerilla marketing.

The GrooveMedia DigiWhiteLabel addresses the core release promotional needs of our clients. The DigiWhiteLabel is a scalable tool that delivers digitally watermarked high quality mp3’s of singles and albums directly into the inbox of 1,700 of the industry’s tastemakers. One single, affordable interface is all that is required to deliver, track and obtain feedback about a release safely from the opinions that count.

2008-05-28 00:00:00: Stay Tuned Here for News

2008-05-09 16:43:35.503989: Stay Tuned Here for News

2008-05-09 16:43:30.736074: Stay Tuned Here for News

2008-05-09 16:43:25.131986: Stay Tuned Here for News

As the largest ground-dwelling hype beast in the promotional jungle, the Groove Guerilla is a peerless advertising primate the likes of which the night-time canopy of Chicago has never seen. We are the next step in any event’s natural evolution. The idea that anyone is beating their chest louder than we are in this city is simply bananas. Why drag your knuckles with the rest of the troop? Raise your greenbacks with the help of this silverback.

Originally a member of the event coordinating division of Dust Traxx Records, Brendon Kuleck decided that continuing to outsource their promotion to amateur “street teams” was not only a waste of time and money – but also that if no one in the city was organized, motivated and creative enough to come up with a better, more professional approach to guerrilla marketing – that we certainly could.

And we did.

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