GroovePromo was launched in 2007 as a multi-platform solution to promote GrooveMedia Group’s artists and retail partners. GrooveMedia understands that content moves messages much more effectively than advertising. That philosophy started with a newsletter that reaches over 25,000 recipients in the dance industry a week, in a fun, easy format that feels more like a magazine and less like marketing. And because our clients need more, we developed the GrooveMedia DigiWhiteLabel, a scalable application that delivers digitally watermarked high quality mp3’s of singles and albums directly into the inbox of 1,700 of the industry’s tastemakers. One single, affordable interface is all that is required to deliver, track and obtain feedback about a release safely from the opinions that count. In keeping with the content first philosophy, in 2008 GrooveMedia will launch GrooveDial, a web radio station and podcast that will extend our reach past the desktop and into the iPods of our audience. Working with a “dream team” of seasoned net and FM broadcasters from XM Satellite and Chicagoland analog radio, we are developing one of the most cutting edge programs in dance. Need more? Just ask your GroovePromo about the manufacture of promotional items. From t-shirts to slipmats to stickers, we’ve got it all.
Mark
Hansel
Phone: 773-474-7918
Fax: 773-539-8569
Mark Hansel brings a 15 year history of public relations and marketing to the GroovePromo. Mark has handled publicity for almost a dozen Grammy winners and many film and television projects. He is an expert in the field of viral and guerilla marketing.

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